Search Engine Optimisation (SEO)

Due to the rapid rise of digital technologies, new online and optimisation strategies are required. As a modern professional or business owner, understanding how to harness the power of search engine optimisation (SEO) to market your business is essential to supporting its online presence and ultimate success.

Ensure your business is as visible as possible in search engine results pages with the Search Engine Optimisation online short course from the University of Cape Town (UCT).

This course aims to equip you with the skills to implement your own SEO tactics and strategies, giving you a competitive market advantage. You’ll gain fundamental principles and practical skills to drive more traffic to websites through SEO-optimised content. By practising on a live eCommerce WordPress website, you’ll walk away with the ability to offer in-demand SEO services for clients, and boost your website’s ranking.

This course has been designed for both existing digital marketing professionals and those entering the field. Professionals within digital marketing will get the opportunity to refine and advance their skill set with the latest SEO practices, tools, and ethics. Professionals new to online marketing will gain a comprehensive understanding of the need for SEO, content strategies, website structures, and analytics tools. Business owners and entrepreneurs will also benefit from learning practical optimisation strategies which they can immediately implement within their context. Marketers, web professionals, and those starting a career in SEO will have the opportunity to validate their skills with a certificate from Africa’s leading university.¹